direct mail

direct mail - Another name for advertising mail sent to trargeted markets. It can be any mail class, but it is usually Standard Mail (A).

Glossary of postal terms. 2014.

Look at other dictionaries:

  • Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of …   Wikipedia

  • direct mail — ➔ mail1 * * * direct mail UK US noun [U] MARKETING ► advertisements that are sent through the mail to a large number of consumers: »In many ways, the Web is more effective than television advertising and direct mail. »Typically, most of the… …   Financial and business terms

  • direct mail — direct mail, adj. mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. Abbr.: DM [1925 30] * * * …   Universalium

  • direct mail — noun advertising sent directly to prospective customers via the mail • Hypernyms: ↑ad, ↑advertisement, ↑advertizement, ↑advertising, ↑advertizing, ↑advert * * * noun [noncount] : papers containing advertisements that are mailed directly to people …   Useful english dictionary

  • direct-mail — See direct mail. * * * …   Universalium

  • direct mail — noun Alternative expression for junk mail …   Wiktionary

  • direct mail — noun Date: circa 1923 printed matter (as circulars) prepared for soliciting business or contributions and mailed directly to individuals …   New Collegiate Dictionary

  • Direct mail — Рекламирование товаров по почте …   Краткий толковый словарь по полиграфии

  • Direct mail fundraising — is a form of direct marketing widely used by nonprofit organizations in North America and Europe to recruit or acquire new donors or members and to inform, cultivate, resolicit, and upgrade the level of their contributions or dues. The technique… …   Wikipedia

  • direct mail marketer — direct mail marketing UK US noun [U] MARKETING ► the activity of marketing products and services by advertising through the mail: »Credit card companies are increasing their use of direct mail marketing. direct mail marketer noun [C] ► »Direct… …   Financial and business terms

  • direct mail marketing — UK US noun [U] MARKETING ► the activity of marketing products and services by advertising through the mail: »Credit card companies are increasing their use of direct mail marketing. direct mail marketer noun [C] ► »Direct mail marketers all face… …   Financial and business terms


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